Аннотация:Modern man’s dipping into electronic communicative environment that characterizes the 21s is increasingly recognized as a cultural gap. This is particularly acute raises the question of previo of oral speech dominance, transition to writing and printing as a fundamentally different types of culture formation.
In my article, using culturological approach I discuss a number of issues specific to the ep classical culture formation. In particular, I analyze (in the framework of philosophy of langua questions of correlation between both oral speech and writing, and print culture and electronic one.
I consider print culture as the substantial foundation of classical one, the foundation of which my article, I show the formation of the classical culture leads into formation of culture ‘in general’, turn, can be interpreted as ‘text with capital T.’
Emerged writing forms a new intellect type different from the epoch of oral text. Writing b mediator between the world and man. So, in my article, I spend the idea that a person begins t world through the prism of grammar and thus estranges himself from the living being. Finally, I arguments that allow me to suggest: in some ways, modern man comes back to some elements o literate culture, which is reflected in the growing importance of process of visualization and virtua modern communication. I trace how these processes affect the education system.
I conclude classic model of culture is directly related to the printed text, and yet no matter, i electronic media this text is saved. However, the ‘carrier’ (storage media) of information will inevit an impact on the nature of its content. As to letterpress had an impact on literature, and electroni will inevitably lead to changes in print culture.